Tapestry

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  • Tapestry lets you collect and curate items in store, on your mobile.
  • Tapestry sends you content, offers and rewards about the items you've curated.
  • Tapestry lets you review, share or buy these items direct from your mobile, anytime, anywhere.

Tapestry will be available to use in pilot mode at the Diesel store in Westfield, Shepherds Bush, London.

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Contact

e: hello@tapestry.mobi t: +44 (0) 207 923 9304

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About

The team behind Tapestry comes from a range of backgrounds from London’s creative communications, digital production and fashion industries. We have come to understand what it takes to engage digital savvy communities, how to create thoughtful fashion-led products and most importantly how to deliver value to brands and consumers alike.

Tapestry was part born from a research project with the London College of Fashion, which has unearthed the dynamics between on- line and offline fashion, and the need for an end-to-end ecosystem that works across retailers and brands.

The project included a trial at Selfridges which invited students from a range of top London universities to demo an NFC prototype. The learnings of which have been incorporated into Tapestry.

Are you a retailer?

If you are looking to improve your consumer experience through mobile and loyalty, in a cost effective and scalable way, please contact us. We're offering a free trial starting from Jan 1st 2013 but numbers are limited so please register your interest soon.

Tapestry offers...

  • A user friendly content management system (CMS): Manage your product inventory and link to ecom, content, promotions or other info to any single item from a private web interface.
  • Analytics: Access a range of real-time consumer behaviour data occurring from multiple touch points and locations.
  • Leverage earned media: Link branded content and great PR directly to respective products and ranges.
  • Leverage bought media: Turn passive media into active media through digital watermarking to make your media budget work harder.
  • Loyalty: Action relevant, personalised rewards by messaging specific individuals or groups.
  • Scalability: Using existing international standard barcodes digitise all your products across all your stores within weeks.
  • Simplicity: Or using NFC make the consumer experience even more effortless through a simple tap.
Tapestry ©2013 Terms of Use Privacy Policy Cookie Policy
Tapestry ©2013 Terms of Use Privacy Policy Cookie Policy